understanding consumer behavior, consumer behavior definition, basics, and best practices. a diverse and fascinating array of factors influence even the simplest buying decisions. understanding the driving forces behind why your customers buy from you—or opt for a competitor’s product—can empower you to reach key consumers. in this course, we take a deep dive into the internal and external forces that influence consumer behavior.
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first, learn the importance of consumer behavior in helping us understand when, why, and how purchasing decisions are made. we share how factors such as color, shape, and sound influence our perception of brands and products. we discuss gender identity and products geared towards different genders, as well as how consumer lifestyles, values, and attitudes affect product preferences. we also go into external influences on consumer behavior, covering how groups make decisions and how ideas spread. finally, we explore the role emotion plays in purchase decisions, and how you can structure messages to maximize persuasion.
course topics include: sensory marketing as a strategic tool, how gender identity can affect product choice, personality and brand image, decision-making in groups, retailing as theater, how ideas spread through the market, persuasive communications, and influencing consumer behavior.