#Audi advances new ground: With the #RevealTheA6 film contest, the brand with Four Rings gave away the reins and initiated a film contest for a new way of a car premiere. The idea behind the contest: Enable young filmmakers to stage the new Audi #A6 in one of the core competences #sportiness, #digitization or #comfort. The main challenge? To not display the actual car.
Audi called on young film makers to participate in the contest. They selected film concepts of six young filmmakers, who were then invited to a boot camp in Ingolstadt, where they met the Audi A6 for the first time. Afterwards, they set to work and created six different films, three of which were later shown on stage during the Audi press conference at the Geneva Motor Show. Check out the finalist’s first meeting with the new Audi A6, the production and the award show in this video.
Read about the pre-premiere of the #Audi #A6 for the finalists:
Find out more on the Geneva Motor Show and the winner of the #RevealTheA6 film contest:
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Audi A6: Combined fuel consumption in l/100 km: 7.1 – 5.5; Combined CO2 emissions in g/km: 161 – 142. Figures on the fuel consumption and the CO2-emissions vary in case of given ranges depending on the used combination of wheels/tires.
Further information about the official fuel consumption figures and official, specific CO2 emissions of new passenger cars can be found in the “Guide to fuel consumption, CO2 emissions and electricity consumption of new cars,” which is available free of charge from all sales outlets and from DAT (Deutsche Automobil Treuhand GmbH), Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).